NBC News will focus a significant amount of attention in October to its effort to “‘educate the public on the current state of women in America.’”[1] A study initiated by Maria Shriver, a former NBC correspondent, will be covered throughout one week of NBC’s evening newscast and on three mornings of the “Today” show. Shriver, who is being described as a guest editor for the coverage, will launch the reports on October 18, when she will appear as a guest on “Meet the Press.”

“The Shriver Report: A Woman’s Nation Changes Everything,” is modeled after a study led by Eleanor Roosevelt during the administration of John F. Kennedy. Shriver’s study, however, was not government based.

Lauren Zalaznick, president of NBC Universal Women and Lifetime Entertainment networks, stated that in addition to Shriver’s study, NBC would release the results of a study conducted by GFK Roper into the consumer behavior of women.

For more information, see http://www.nytimes.com/2009/09/29/business/media/29nbc.html?_r=1&adxnnl=1&adxnnlx=1254237413-eV3NWyUS3GO3F9FQDIWTqQ